Dani Misio
Management
For several decades Mischioff is internationally known for its production of modern hand-knotted design carpets. Learn more about our traditional family business.
Today, the Mischioff AG is already active in the carpet trade in its fourth generation. The Swiss company headquarters in Embrach near Zurich is the hub for close cooperation with international customers and partners.
In the spacious Mischioff Showroom all modern carpet collections are exhibited, as well as a unique collection of antique carpets.
Our customers include the upscale carpet trade, exclusive furniture and interior design stores, as well as selected interior designers and architects.
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In addition to trading in the classic oriental carpet, the company has specialized in the production of modern designer carpets in the last 20 years.
With extraordinary passion, the two directors and brothers Dani and Sascha Misio create all the designs of the diverse collections. Inspired by modern art, contemporary design and current fashion trends, the two designers created their own design language over the past 30 years.
The complex designs and creative ideas are precisely implemented in the Mischioff manufactory in Nepal . Only the highest quality natural materials are used, which are processed into exclusive carpets by hand.
Even after four generations in the carpet business, it is necessary to always break new ground. Just as interior design adapts to new trends, the image of the carpet has also changed. The traditional craft has basically remained the same, but the changing demands on the product have significantly influenced the daily work.
For the realization of new designs it is elementary to bring together tradition, design and art in an innovative way. Experimenting with different, novel materials brings additional stimuli. Our ambition is to create high-quality, artistic carpets that write their own artistic story. Mischioff But carpets should do one thing above all: enrich interior design life in an exciting and artistic way and redefine spaces.
The company Mischioff was founded in 1948 with headquarters in the Zurich Freilager and has been operating since then as a wholesaler of hand-knotted carpets. Sandro Misio took over the company in 1967 from his father, who had already gained experience as a carpet retailer in Istanbul before the company was founded in Switzerland.
Since 2000, the two brothers Dani and Sascha Misio manage the business of Mischioff AG . Sandro Misio , who died in 2020, was available for many years as an expert in antique carpets in the company and passed on his valuable knowledge to the sons.
In 2012, the company made the move from the Zurich Freilager to the GVZ Embraport, in the direct vicinity of Zurich Airport. In 2018, Mischioff AG celebrates its 70th anniversary and looks back on an exciting and successful company history.
In 2021, the move to the new bonded warehouse B took place in a new, modern Showroom with gallery character.