Mr. Sascha Misio
phone: +41 (0) 44 492 92 73
fax: +41 (0) 44 492 42 03
Mischioff 2017: New Rug Designs Will Be Presented At IMM Cologne
In the last weeks, the new designer carpets in a wide variety arrived in the central warehouse of Mischioff, which is located near Zurich. The new collection for the coming year has been placed on the looms months ago and are now arriving directly from the manufactories in Nepal. At the same time, the preparations for the first preview week in the company's history started. "The responses to our invitation were very positive and we received significantly more registrations than expected. There is a great deal of interest in the specialist trade." says Sascha Misio, one of the managing directors at Mischioff.
The IMM Cologne 2017 As Leading Trade Fair - DOMOTEX 2017 Without Mischioff
With the decision for the preview week, Mischioff decided not to participate in the upcoming DOMOTEX in Hanover. The new collections will be shown for the first time only at IMM Cologne in 2017. "DOMOTEX has changed considerably in the recent years and has changed its face. The trade fair lost its significance as a sign for high-quality, hand-knotted carpets. At the same time, more and more of our customers are moving to Cologne and are concentrating on one fair. So, the strategic decision for Cologne was close for us." continues Misio.
Concentration On The IMM As Trend Fair
The Swiss specialists for high-quality designer carpets see a much stronger focus on their markets in the decision for IMM Cologne 2017. "Our markets are also changing. In addition to the classical specialist trade, interior architects and decorators became an increasingly part of our customer base. The IMM as one of the largest and most important furniture fairs is the right place to present our new collections to a wide audience from all interior sectors. At the same time, we are reducing the logistical efforts and the stress for our team, as both trade fairs follow each other and have put us under considerable pressure over the past years." Sascha Misio concludes.