Sichouk Collection
Carpet dealer specializing in handmade carpets
For more than 70 years, Mischioff has been producing and distributing exclusive carpet creations made from pure silk and high-quality virgin wool.
handmade under fair trade conditions and meet the high ecological and quality standards that Mischioff adheres to. The carpets are produced in partner Manufactory in Nepal and are subject to regular inspections.
Learn more about our diverse, modern carpet range and experience unique carpets that will impress you with their distinctive look and exceptionally soft feel. As a carpet retailer our comprehensive product portfolio to you online.

The Mischioff carpet catalog
Order our current Mischioff carpet catalog here and be inspired by unique designs and numerous furnishing inspirations. We would be happy to send you our catalog free of charge – we look forward to your inquiry!
High quality made by Mischioff
Before being shipped to select carpet retailer worldwide, each carpet undergoes a final quality control check at Mischioff's Zurich warehouse. Mischioff is now in its fourth generation, run by brothers Dani and Sascha Misio – both of whom not only manage the carpet business but are also responsible for the designs and creation of these high-quality carpets .
Carpet trading in accordance with the principles of fair trade
As a partner of Label STEP , an initiative for improving working conditions in the manufacturing countries and fair carpet trade, Mischioff AG is committed to supporting the weavers in the respective carpet regions.
Environmentally friendly and sustainable manufacturing methods, fair wages and an active commitment against abusive child labor are firmly anchored in the company's principles and apply to the entire carpet range of the traditional Swiss company.

Request Specialist Advice
We will be happy to support and advise you in choosing the right carpet!
Request a non-binding specialist consultation today – we look forward to your inquiry!
Carpet retailers that impress: Unique designs and high quality
Independent inspections by Label STEP staff take place regularly at the respective production facilities, where they check and certify the fair trade carpets Manufactory regularly – this further strengthens the good relationships.
The range of carpets extends from custom-made designer carpets , vintage carpets and Persian carpets to silk, wool and handwoven carpets, which are available from stock in various shapes and sizes.
High-quality products for the carpet trade
Over the past 20 years, the company has increasingly specialized in the production of modern designer carpets . Dani and Sascha Misio design all the carpets themselves – both are constantly inspired by contemporary art and current fashion trends.
If you would like to learn more about carpet sales at Mischioff, please browse our current collections on our website or contact us directly! We would be happy to keep you informed about the latest news from the world of high-quality carpets.
The Mischioff online catalog
All designs from the Mischioff collections as well as the current stock can be found in our online catalog. Register without obligation for an insight into our carpet world.

FAQ – Frequently Asked Questions about the Carpet Trade
The difference between a manufacturer and a carpet retailer lies in the role they play within the carpet industry and the supply chain:
Manufacturer:
- They produce carpets themselves, often in specialized manufacturing facilities.
- Use high-quality materials such as wool and silk, especially in handmade carpets.
- They are responsible for the design, production, and quality of the carpets.
- Carpet manufacturers like Mischioff focus on combining traditional craftsmanship with modern design.
Carpet trade:
- Acts as an intermediary retailer between manufacturers and end customers.
- Offers a wide range of carpets from different manufacturers.
- Often has less control over production conditions and materials.
- The trade can sell both handmade and machine-made carpets.
A manufacturer like Mischioff offers you direct insights into the origin and production of the carpets and provides quality without detours.
A valuable rug is characterized by high-quality materials, precise craftsmanship, and a long lifespan. Pay attention to the following features:
- Material: Natural materials such as highland wool or silk are a clear indicator of quality and durability.
- Knotting: A high knot density indicates excellent craftsmanship and ensures finer patterns and durability.
- Design: Detailed, harmonious patterns and colors indicate first-class design.
- Back: The pattern should be clearly visible on the back of the rug; this is a sign of handmade workmanship.
- Origin: Carpets from renowned regions such as Nepal enjoy a good reputation and often stand for outstanding quality.
- Condition: A valuable carpet shows no discoloration, wear or damage.
Valuable carpets are often hand-knotted, unique pieces that are timeless and durable.
Not all carpets on the market are hand-knotted, as the carpet trade also offers machine-made products. You can identify hand-knotted carpets using the following criteria:
Hand-knotted carpets:
- Each thread is individually knotted by hand, which requires time and precision and is reflected in the price.
- They have a higher node density and often show a finer, more detailed pattern.
- The reverse side clearly shows the pattern and indicates that it is handmade.
- They are more durable and of higher quality, as they are usually made from natural materials such as wool or silk.
Machine-made carpets:
- They are manufactured by machines, which significantly speeds up the process.
- More uniform, but less unique, as they are produced in large quantities.
- Often made from synthetic materials that can wear out faster.
Established suppliers like Mischioff specialize in hand-knotted carpets for high quality and authenticity.
The colors of a rug may differ slightly from the images on the website. This is due to various factors:
- Screen display: Color reproduction varies depending on the device and screen settings. Brightness, contrast, and color saturation can affect perception.
- Lighting conditions: The color of a carpet appears different depending on the light source. Natural light, artificial lighting, or shadows can all alter the colors.
- Photography: Photographers try to depict colors as realistically as possible, but small deviations are unavoidable.
- Professional product photos: The carpets are photographed under ideal conditions to represent the colors as realistically as possible.
- Consultation: Customers can receive detailed advice before purchasing to ensure that the carpet meets their expectations.
- Sample and viewing service: Many suppliers make it possible to order samples or to view the carpets on site.
Slight color variations between the image and the actual product are unavoidable. Furthermore, subtle color differences are normal in natural products and contribute to the unique character of each rug.
Shipping costs for carpets can vary depending on the supplier, size, weight, and destination. Many Retailer often offer customer-friendly solutions:
- Free shipping: Most vendors cover the shipping costs for handmade rugs, especially for high-quality products or above a certain order value.
- Size and weight: The larger and heavier the rug, the higher the shipping costs may be. Smaller rugs are cheaper to ship than large ones.
- Insurance: High-quality carpets are usually shipped insured, which may incur additional costs.
- Return shipping: Some Retailer offer free returns if the rug does not meet expectations.
A reputable carpet dealer is characterized by transparency, high-quality products, and comprehensive customer service. Pay attention to the following points:
- Certified quality: Trusted Retailer offer carpets with documentation regarding origin, materials, and fair working conditions. Furthermore, they provide transparent information about product standards and supply chains on their websites.
- Expert advice: Competent carpet retailer take the time to provide their customers with comprehensive advice. Questions about materials, knotting techniques, and care are answered in detail.
- Return policy: A customer-friendly Retailer offers fair return and exchange options if the carpet does not meet expectations.
- Customer reviews: Read reviews and testimonials from other customers to get an idea of the Retailer .
- Exhibition and transparency: Suppliers with showrooms or detailed information on their website appear trustworthy. A clear presentation of prices, delivery times, and services is another indicator of reliability.
A good carpet retailer is more than just a salesperson – they are a partner who helps you choose the perfect carpet.
Carpet retailer online
Buying carpets online is fashionable – but with high-quality products like Mischioff carpets, you shouldn't miss the opportunity to seek advice and to find out about Retailer who carry the desired carpet in your area, as Mischioff does not sell directly to private customers. However, with our catalog, which you can order online, and the collections presented on our website, Mischioff is paving the way for online carpet sales to wholesale customers and distribution partners.
To ensure sustainability is also practiced in online carpet sales, Mischioff offers a virtual sampling service . Simply send us a photo of the room where you plan to place your desired carpet and receive a realistic, visual impression of how the high-quality carpet will look in the intended space. We are happy to provide comprehensive advice and answer any questions you may have. Call us, write to us, or visit our showroom in Embrach .
Are you a furniture or carpet retailer interested in adding Mischioff carpets to your product range? We would be happy to tell you more about our diverse collections! We invite you to register for our online catalog, which will give you an overview of the wide variety of our products.
If you have any questions or require further information, we are happy to help you via the contact form , telephone or at any time by email .
Are you looking for a beautiful rug for your home? Handcrafted Mischioff rugs can be purchased through our numerous retail partners. Use our Retailer Search to find a Retailer in your area where you can order and buy a Mischioff rug.
If you have any questions, we will be happy to assist you by email or telephone. We look forward to your inquiry!




















